THREE TEAPOT (PROLOG)

Authors have stated that the beauty of art unique in terms of beauty, meaning andrelationship with the life of the author or artist. in producing works of art, important materials selection factors such as manufacturing costs and, most important in terms of emotional value. whereas, in the design, aspects such as viceral, behavoriol and reflective must be inpriority because it will create the perfect aesthetic value when producing a product. next, these three elements, namely (visceral, behavioral, and reflective) are important elements that if the lack of one will cause it perfect beauty.it  not because they are related to each other. in addition, the role of emotions is to shape the thinking of our action and guide in doing certain things. writer wants to improve the evaluation in the field of aesthetics as it is art that is very valuable and beneficial to society. besides, the author also holds the present age still let logic to guide their lives compared with emotional.In assessing overall cognitive and emotional cognitive psychology can help people to make better decisions, thus making a more perfect human life.

PART 1
THE MEANING OF THINGS
ATTRACTIVE THINGS WORK BETTER

Yet in the early 1990s, two Japanese researchers, Masaaki Kurosu and Kaori Kashimura, claimed just that. They studied different layouts of controls for ATMs, automatedteller machines that allow us to perform simple banking tasks any time of the day or night. All versions of the ATMs were identical. The Japanese found that the attractive ones were perceived to be easier to use. In the early 1900s, Herbert Read, who wrote numerous books on art and aesthetics, stated, "it requires a somewhat mystical theory of aesthetics to find any necessary connection between beauty and function," and that belief is still common today.a findings in the study of affect and emotion. Emotions, we now know,change the way the human mind solves problems the emotional system changes how the cognitive system operates. So, if aesthetics would change our emotional state. most of the research focused upon negative emotions such as stress, fear, anxiety, and anger. Positive emotions are as important as negative ones positive emotions are critical to learning, curiosity, and creative thought, We have long known that when people are anxious they tend to narrowtheir thought processes, concentrating upon aspects directly relevant to a problem. This is a useful strategy in escaping from danger,but not in thinking of imaginative new approaches to a problem. Results show that when people are relaxed and happy, their thought processes expand, becoming more creative, more imaginative.These and related findings suggest the role of aesthetics in product design, attractive things make people feel good, which in turn makes them think more creatively. Human beings have evolved over millions of years to function.

 A effectively in the rich and complex environment of the world. Our perceptual systems, our limbs, the motor system which means the control of all our muscles everything has evolved to make us function better in the world. Affect, emotion, and cognition have also evolved to interact with and complement one another. Cognition interprets the world, leading to increased understanding and knowledge. Human beings are, of course, the most complex of all animals, with accordingly complex brain structures. A lot of preferences are present at birth, part of the body's basic protective mechanisms. But we also have powerful brain mechanisms for accomplishing things, for creating, and for acting. We can be skilled artists, musicians, athletes, writers, or carpenters. All this requires a much more complex brain structure than is involved in automatic responses to the world. And finally, unique among animals, we have language and art, humor and music. We are conscious of our role in the world and we can reflect upon past experiences, the better to learn; toward the future, the better to be prepared; and inwardly, the better to deal with current activities.

The basic brain circuits, then, are really response mechanisms: analyze a situation and respond. This system is tightly coupled to the animal's muscles. If something is bad or dangerous, the muscles tense in preparation for running, attacking, or freezing.Whereas, the behavioural level in human beings is especially valuable for well-learned, routine operations. This is where the skilled performer excels. At the highest evolutionary level of development, the human brain can think about its own operations. This is the home of reflection, of conscious thought, of the learning of new concepts and generalizations about the world. Now let's look at some examples of these three levels in action: riding a roller coaster; chopping and dicing food with a sharp, balanced knife and a solid cutting board; and contemplating a serious work of literature or art. These three activities impact us in different ways. Whenever your brain detects something that might be danger  whether through visceral or reflective processing, your affective system acts to tense muscles in preparation for action and to alert the behavioral and reflective levels to stop and concentrate upon the problem.

Design and for that matter, most problem solving requires creative thinking followed by a considerable period of concentrated, focused effort. In the first case, creativity, it is good for the designer to be relaxed, in a good mood. Thus, in brainstorming sessions, it is common to warm up by telling jokes and playing games. No criticism is allowed because it would raise the level of anxiety among the participants. This calls for an attractive, pleasant environment so that in normal monitoring, the operators are creative and open to explore new situations. Once some plant parameter approaches a dangerous level,however, the design should change its stance, yielding a negative affect that will keep the operators focused upon the task at hand.

  

The human brain comes ready for language: the architecture of the brain, the way the different components are structured and interact,constrains the very nature of language. Children do not come into the world with language, but they do come predisposed and ready. That is the biological part. But the particular language you learn, and the accent with which you speak it, are determined through experience.Because the brain is prepared to learn language, everyone does so unless they have severe neurological or physical deficits. While designers can use this knowledge of the brain to make designs more effective, there is no simple set of rules. The human mind is incredibly complex, and although all people have basically the same form of body and brain, they also have huge individual differences.

PART 2

THE MULTIPLE FACES OF EMOTION AND DESAIGN

Apart from that,in this book is also, shows the several levels of the cognitive and emotional system visceral, behavioral, and reflective at work, fighting among themselves. First, the most basic visceral level responds with pleasure to seeing the well-designed leather case and gleaming stainlesssteel instruments and to feeling their comfortable heft. That visceral response is immediate and positive, triggering the reflective system to think back about the past, many decades ago, "the good old days," when my friend and I actually used those tools. The behavioral level is about use, about experience with a product.But experience itself has many facets: function, performance, and usability. A product's function specifies what activities it supports, what it is meant to do if the functions are inadequate or of no interest,the product is of little value. Performance is about how well the product does those desired functions if the performance is inadequate,the product fails. Of the three levels, the reflective one is the most vulnerable to variability.Through culture, experience, education, and individual differences. Reflective design, therefore, is about longterm relations, about the feelings of satisfaction produced by owning,displaying, and using a product. here are three levels of product features visceral design, behavioral design, fun, andeffective use of their own design reflects the image and satisfaction of artis must be request form must know the meaning of the products.

In addition, by using existing koputer kemudan was able to expand the business market, as well as use the android and assisted by advertising.for example, coca-cola company Pepsi n can expand into markets around the world. Wants are determined by culture, by advertising, by the way one views oneself and one's self-image. in producing a product, we must meet the needs of customers to meet market demandso that the products be produced with high quality  and market demand. The reflective design of today's games projects a product image that is consistent with the sleek powerful appearance of the console and the fast reflexes required of the player. This has to be changed.Advertisements should promote the device as a learning and educational tool for people of all ages.

PART 3

THREE LEVEL OF DESAIGN:VECERAL,BEHAVIORAL AND REFLECTIVE

there is a bar shop has adorned the walls of his shop with art  patterns. lit frosted glass to beautify the environment in which strategic.shelf  program adds beauty.selain environment, there is order a glass of water to form colour game as an art. Package designers and brand managersare looking beyond graphic elements or even the design as awhole to forge an emotional link between consumers and brands.The selling of premium bottled water in major cities of the world. Visceral design is what nature does. We humans evolved to coexist in the environment of other humans, animals, plants, landscapes, weather,and other natural phenomena. As a result, we are exquisitely tuned to receive powerful emotional signals from the environment that get interpreted automatically at the visceral level. designers want their colleagues to recognize them as imaginative, creative,and deep, making something ,pretty, or ,cute, or ,fun, is not well accepted. But there is a place in our lives for such things, even ifthey are simple.You can find visceral design in advertising, folk art and crafts, and children's items. Because visceral design is about initial reactions, it can be studied quite simply by putting people in front of a design and waiting forreactions.

Effective visceral design requires the skills of the visual and graphic artist and the industrial engineer. Shape and form matter. The physical feel and texture of the materials matter. Heft matters. Visceral design is all about immediate emotional impact. It has to feel good,look good. Behavioral design behavioral design is all about use. Appearance doesn't really matter.rationale doesn't matter. Performance does. This is the aspect of design that practitioners in the usability community focus upon. never considered that it was possible to do things better. Standard cylindrical batteries are excellent examples of poor behavioral design,of a failure to understand the problems facing people who must figure out just which orientation is required for each device moreover in the face of warning labels that point out that the equipment might be damaged if the batteries are inserted incorrectly.

The virtual worlds of software are worlds of cognition: ideas andconcepts presented without physical substance. Physical objects involve the world of emotion, where you experience things, whether the comfortable sensuousness of some surfaces or the grating, uncomfortable feel of others. Although software and computers have become indispensable to daily life, too much adherence to the abstraction. hus, a company that goes outof its way to assist and help disgruntled customers can often turn them into its most loyal fans.

conclusion, this book tells us about his experience of many around and have a significant impact on community.besides, there are also elements and aesthetic value in the design * Design can be taken for the use as a reference.

Through this book,with my understanding of the elements found in art, I will explain the values ​​found in art.Beauty of arts to be found in a person from the beginning, but depending on whether a person can use it or poultice. there are elements in the field of art and principles of design should have in an artist. According to the views and my opinion, painting is the best way of reading than that by drawing us to understand more clearly the last thing we want to understand. If linked to the main ideas in the practical kant system, only a philosopher who does not agree, while of human can prove that they do not do so but from time immemorial, philosophers will continue here to their principles. As achemist,philosopher finds synthesis only by analysis, or work that is spontaneous art only throughtorture. Is that the sense of natural wonder does not recognize itself in any copy, and if theanalysts report that the truth appears as paradox. moral plays an important role in the field of art, you are free in doing something.moral can make art more lovely when combined with the necessary elements. If someone involve himself in art,it will indirectly open your mind to searh for the beauty of art.when you start to involve yourself in art,you can creat high quality works using element of art. Furthermore,you will also can produce variety of works and you can give service to the country such as produce patriotism work of art.however,not many people attracted to art and some people involve themself in the other field. Besides,arts also can uplift something to a higher level. Nowadays, art field is not being choose by people and being forgotten the rapid grouth of science field.the matter cause arts field being forgotten and not interested by community now.although the world now always take politics as the priority,the arts field should been forgotten. It heritage must be continue so that it can grow.I will be able to convince you that this is less artistic taste foreign to needs of our time, even came in solution even in political, aesthetic way must continue, because it is through beauty that we arrive at freedom. But I could not carry out this evidence without taking me to remember you about based principles in the legislation because of politics. Everyone being born with unlimited thinking level and always changing.therefore,someone can change their stance to get interested in art as their career. Recalling the past can make someone create idea in order to produce art work by using natural element.one who involve homself in art field will do their job with determination and hardworking without rely on payment. They who have interest in art will face hardness to change their stance to involve themself in other field. Art also contain religious element that can be produce by artwork for people.So,it is only when a third character, as previously suggested, has preponderance that a revolution in a state according to moral principles can be free from injurious consequences; nor can anything else secure its endurance. In proposing or setting up a moral state, the moral law is relied upon as a real power, and free will is drawn into the realm of causes, where all hangs together mutually with stringent necessity and rigidity. But we know that the condition of the human will always remains contingent, and that only in the Absolute Being physical coexists with moral necessity. It may be urged that every individual man carries, within himself, at least in his adaptation and destination, a purely ideal man. The great problem of his existence is to bring all the incessant changes of his outer life into conformity with the unchanging unity of this ideal. I admit that in a one-sided estimate from the point of view of morality this difference vanishes, for the reason is satisfied if her law prevails unconditionally. But when the survey taken is complete and embraces the whole man (anthropology), where the form is considered together with the substance, and a living feeling has a voice, the difference will become far more evident. When the mechanical artist places his hand on the formless block, to give it a form according to his intention, he has not any scruples in doing violence to it. For the nature on which he works does not deserve any respect in itself, and he does not value the whole for its parts, but the parts on account of the whole. Therefore, totality of character must be found in the people which is capable and worthy to exchange the state of necessity for that of freedom.So,It is true that the consideration of opinion is fallen, caprice is unnerved, and, although still armed with power, receives no longer any respect. The edifice of the natural state is tottering, its foundations shake, and a physical possibility seems at length granted to place law on the throne, to honour man at length as an end, and to make true freedom the basis of political union. Man has awaked from his long lethargy and self-deception, and he demands with impressive unanimity to be restored to his imperishable rights. But he does not only demand them; he rises on all sides to seize by force what, in his opinion, has been unjustly wrested from him. at a time when there could be no thought of building or raising up? The extinction of the state contains its justification. Society set free, instead of hastening upward into organic life, collapses into its elements.


In conclusion, art is a field of beauty and give a big opportunity to get job for the people who want to build up their career.